Protein First
The nutrition brief begins with protein. The rest of the bar has to justify itself.
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PRE-LAUNCH · UAE
Protein should earn its calories
Prestige is building a protein bar for people who care what every calorie delivers. Protein first. Everything else earns its place.
Product in development. Final nutrition and availability are not yet confirmed.
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Development brief
Protein first
Calorie disciplined · UAE first
Your input
Help shape the standard.
Tell us what matters most to you in a protein bar. Your feedback may help inform Prestige as development continues.
Take the Brief Survey
Survey responses may inform development, but do not guarantee a product feature, specification or launch date.
WHY THIS EXISTS
Protein on the wrapper is not the same as protein first.
A bar should be judged by what each calorie contributes, not by how loudly the front of pack speaks.
We think the category can do better.
WHY PRESTIGE
The standard behind the bar.
A development philosophy for people who read the label before they believe the headline.
Calorie Discipline
A deliberate protein-to-calorie target guides development.
Taste With Standards
Taste and texture matter. They just do not outrank the nutrition brief.
For the Label Readers
For people who check the macros before they believe the headline.
UAE FIRST
Prestige starts here.
Prestige is in development for the UAE. Join the waitlist for product and launch updates.